Intros are a microcosm of your entire article. While they might only make up 10% (or even less) of your article’s total word count, they may well account for 40% of your total read time, and for affil...

Is Elon Musk’s X project succeeding, or is the platform losing audience and advertisers rapidly, on its way to a hard landing sometime in the near future? Here’s the truth: Nobody outside of X knows w...

One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really be bidding on their own branded terms – why pay money for clicks on their bran...

Lenny recently published a fantastic article on B2C attribution, which made me feel a twinge of sadness for the sorry state of B2B attribution. The post is packed with so much sophistication around B2...

How Ritz-Carlton became a luxury icon, why Steve Jobs made “impute” his marketing philosophy, and how to use the Halo Effect for a great brand....