Building a GPT-based copy editor showcases their promise — but the risks ahead are real. Today, let’s talk about the implications of OpenAI’s announcements at its inaugural developer day, which I just...

In an analysis of 10,000 search results populated by sites promoting products as an affiliate, one website has gone from ranking 635th overall in July, to 10th overall in October of 2023. Three brands...

After updating its terms around the use of AI in political ads earlier this week, Meta has now clarified its stance, with a new set of rules around the use of generative AI in certain promotions. As p...

Customer retention is at the center of every successful growth machine. To drive retention in a marketplace, it is critical to invest in supplier quality. There are three key reasons why supplier qual...

If 20-plus years of brand consulting have taught me anything, it’s that rebranding is (and should be) a huge pain in the arse. Taken seriously, a rebrand touches every part of an organization: It invo...