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Monday, October 2, 2023
How Hoka grew to $1B, how to improve net revenue retention, how to scale content operations, and more.

How Hoka sneakers went from obscurity to $1Bn in revenue

Branding in 4-D
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Branding
“Ugly.” “Weird.” “Clown shoe look.” These are some of the ways Redditors on a 2014 Reddit/running post describe Hoka, the sneaker brand that Ugg parent company Deckers bought for a reported $1.1M in 2...

Net revenue retention: Definition, formula & ways to improve NRR

Paddle
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Growth
Sustainable business growth relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue rete...

How to trigger a behavior-based email campaign: 6 good & bad ways

Userlist
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Email marketing
Learn how to confidently set up email campaigns based on user behavior data like events and properties....

Content operations: How to create 800 blog posts per month

How the Fxck
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Content marketing
In this week’s How the F*ck SEO case study, I caught up with Gordana Sretenovic to talk content operations. Gordana and her team created 800 pages a month at one point last year and they even created ...

The right way to set goals for growth

Casey Winters
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Growth
Many people know growth teams experiment with their product to drive growth. But how should growth teams set goals? At Pinterest, we’ve experimented with how we set goals too. I’ll walk you through where we started, some learning along t...
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