Creatives crave validation. But it’s not your CEO’s or CMO’s job to make you feel good. They’re running a business, which means your punchy sentence or expertly woven story needs to lead to results. T...

Here’s one of the strangest A/B tests I’ve ever run: Put a blurred product screenshot behind your sign-up form. 🌫️ That’s it. That’s the marketing idea. When I was at privacy startup MineOS, our form...

When I think about email deliverability, I’m really thinking about whether my email reaches my subscribers,” says Carin Slater, Manager of Lifecycle Email Marketing at Litmus. “Whether it’s blocked be...

The platform is feeling out holdco investment teams about a setup where they’d buy Meta inventory in bulk then resell it to clients at a markup, according to three ad executives with knowledge of the ...

Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign....