In many design, product management, engineering, or even venture capital interviews and pitches, you’ll be assessed on a dimension called “product thinking,” sometimes also called “product sense.” If you’re a builder aspiring to create s...

I honed my marketing leadership skills at Asana, so it should come as no surprise that I’m goal obsessed. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective m...

Demand Curve, a growth marketing program for startups looking to grow, did a teardown of Zapier's homepage. The teardown goes through how Zapier is motivating visitors to sign up, getting visitors emotional, and providing a sense of urge...

Is click-through rate a Google ranking factor? Let’s ask Google. According to this featured snippet, “Google does indeed use organic click-through rate as a ranking factor.” Of course, fact-checking is not as simple as using whatever com...

In many ways, he had a typical childhood. He was taught to be respectful, work hard, earn good grades, and prepare himself to be successful later on in life. So he did. Andy was quite good at followin...