There are many types of marketers and countless marketing career paths. But for marketers in technology companies, one profile increasingly fills the ranks of rising VPs and CMOs: the marketer who starts with a single acquisition or rete...

If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It is a little—but only a little. Knowing when it’s time to transition from attracting leads and trust-building to sales is crucial, and making an ...

This is another great case study created by the guys at Growth.Design that shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention)....

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...

One of the best tools in a marketer’s toolkit? Google Analytics. You might already be using Google Analytics, but the real question is: Are you using GA4? On July 1, 2023, Google will sunset GA3 (Univ...