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Thursday, March 27, 2025
How AI is shifting GTM, how to write useful stuff even if you're a bad writer, observations from Google's March Core Update, and more.

AI is the biggest shift in GTM since digital marketing

GTM Strategist
|
AI
What was fascinating for me to see in this report is that no matter all the FOMO we get on social media, we are still early in the space if we have AI implementations that bring value. From the chart ...

How to write useful stuff even if you're a bad writer

Newsletter Operator
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Copywriting
My first client screamed at me for spelling their name wrong in a Facebook ad. It's because of something I've been insecure about forever: I'm dyslexic. I can't write a paragraph without spell check. ...

Google’s March Core Update: Early observations from initial rollout

Search Engine Journal
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News
Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Google’...

The 9 laws of GTM success

GTMonday
|
Growth
Go-to-market (GTM) is not just a function of sales, marketing, or customer success—it is the whole business. Companies that understand and master these nine laws build high-performing teams and achiev...

Your guide to building a social media portfolio

Link in Bio
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Social media
Compiling a recap of my 12-year career in social media is a daunting task. My thumb hurts at the idea of how much scrolling back I’d need to do. It’s why I’ve put off making a portfolio for so long. T...
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