You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might perceive things that are different from your expectations. Which begs the question: what are you doing to manage perception...

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the essential instrument to leverage your limi...

In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members. The chair represents the customer, and is meant to remind decision-makers that customers even though can’t speak at the meeting, t...

With over 1.7 billion websites on the internet, and new ones being created every second, how are you supposed to stand out? In this guide, we'll show you what it really takes to drive visitors to your website via the power of SEO — even ...

Often times brands are obsessed with creating sales funnels, marketing campaigns or strategies without understanding how customers buy or prefer to buy their product. Shifting from creating sales funn...