In my work with founders I always use as much science as I can. I vigorously read every research in behavioural science, psychology and neuroscience I can get my hands on, and use the new discoveries about ways to change users behaviour ...

Every Growth should do this exercise: Mapping the user journey from A to $. Here's how I do it: Create a FigJam file, and working left to right: 1. Where do people hear about us? 2. What are the steps...

Articulate the "Three Whys" for your company's B2B product. This worksheet includes step-by-step guidance to find your Why Buy Now? The objective is to understand a customer’s perception of two opposi...

Welcome to our new newsletter, Product for Engineers. We launched it because (1) there’s a real dearth of resources for engineers (and technical founders) who want to level-up their product skills; an...

Selling is not simply promoting a product and hoping people buy it. Sales requires understanding the conversations your customers are having in their heads — and meeting them where they are. To stay i...