My work with The Product Marketer has led to a lot of conversations with business owners, CMOs, and PMMs across Europe about how Product Marketing is going at their companies. And I’m struck by a few ...

Imagine you're building a chatbot for a fashion ecommerce brand. One of its tasks will be handling returns and refunds. However, you suspect that customers may try to game the system (e.g. report a fa...

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. It’s a beautiful spring day. And it’s that tim...

GEO? AEO? LLMO? LLM SEO? Both you and I know everyone is talking about it. Just go on LinkedIn or X (Twitter), and you’ll see every SEO and their dog talking about how “traditional SEO is dead.” Or th...

LinkedIn has announced some new updates to its Campaign Manager app, which will help provide more insight and guidance to refine and improve your LinkedIn marketing performance. First off, LinkedIn’s ...