Retention rate is an important metric that calculates the percentage of users who continue using your product or service over a given time period. A high retention rate means your current customers va...

I grew a SaaS company’s SEO traffic from 25k visitors/month to 250k visitors/month from content marketing. That’s a 900% increase. I’m going to lay out exactly how I did it in this post so you don’t h...

In 2020, I launched v1 of the Search Console Explorer Studio. The reception from the community was incredible. Thank you to each and every person who has taken the time out to thank me, buy me coffee,...

Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, ...

Conversion optimization is not just complementary to SEO. It’s a quintessential part of the success of SEO. Google’s goal is to answer the user's question. Sometimes, answers come in the form of buyin...