Picture this: you’re the number one platform in your industry, and over the past few years, you’ve had ongoing success. Customers speak highly of your product. Retention is good. But lately, leads are...

In a conversation with me a few weeks ago, Vijay, my CEO, was discussing what we needed to focus on as a marketing team for Atomicwork. We are a pre-product startup, and as product/engineering are bui...

The American culture around work and education emphasizes performance over purpose. Instead of encouraging children to welcome their idiosyncrasies and to deeply embrace the things they find innate jo...

One of the most important parts of marketing is cutting through the noise so you can reach your dream customers. That’s not always easy—after all, there are thousands of companies clamoring for your c...

Now, more than ever, companies are taking time to outline the steps that customers go through when engaging with them, whether it be an online experience, retail experience, or a combination of both. Customer journey mapping is an effect...