At least once a day, I see a startup’s website and think, “I have no idea what this company does.” If I am able to get a sense of what the company is building, many times I have no idea who they are b...

The success of large language models (LLM) and generative AI is indisputable. Just 5 days after the launch of the public beta, Chat GPT crossed the one million user mark. The developer adoption of Sta...

When your team is trying to close deals of a certain size with high-level clients, being a great salesperson may not be enough. Selling will only take your team so far. They’ll need to become consulta...

The three-hour brand sprint makes the abstract idea of “our brand” into something concrete. At the end, you'll have a simple cheat sheet you can use to make decisions. The sprint consists of six exerc...

Startups are far more likely to die than grow. Did you know that around 90% of startups fail without ever launching a product or getting a single customer? A lot of us get into the startup game becaus...