One of the biggest mistakes that early-stage growth teams make is spreading themselves too thin across too many user acquisition channels. After leading growth teams for 12 years at some of the fastes...

An onboarding email is an initial communication sent to a new customer after they have registered for your product or service. This email will outline the next steps in order to get fully up and runni...

Great marketing is deeply rooted in psychology. Successful marketers understand this. It’s why they're successful. Your role is to not only understand the product or service you sell, but to also unde...

AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned...

How can you win a race when you can’t see 73% of the track? That’s essentially the problem B2B marketers are dealing with today. According to The APAC B2B Buyer Journey Research Report by Green Hat an...