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Thursday, May 7, 2026
How Gusto built a $9.6B company, what actually works for AI search, how public SaaS companies calculate NDR, and more.

Gusto’s path to product-market fit: How listening to customers built a $9.6B company

First Round Review
|
Product marketing
Tomer London’s father gave him just one piece of career advice: don’t start your own business. “For forty years, my dad has owned a small clothing store in Haifa, Israel, where I grew up. From a young...

What actually works for AI search (we checked)

From Reads to Leads
|
SEO
AI sessions worldwide are now 56% the size of all search traffic. ChatGPT alone holds 20% of global search traffic share. And yet, what's interesting, search hasn't declined. The pie just got much bi...

How consumer behavior is shaped by intrinsic motivation

Neuroscience Of
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Psychology
Over decades of secrecy and solitude, Henry Darger worked obsessively at his art. He toiled tirelessly across several mediums, but his masterpiece was an illustrated epic novel. Verbosely titled “The ...

Strategic choices: When both options are good

A Smart Bear
|
Growth
All day, everyone at the company makes decisions, independently: How to respond to this customer. How much effort to put into this feature. What we build next. How we position a weakness on the websit...

How public companies calculate net dollar retention (NDR)

Mostly Metrics
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Analytics
This post was inspired by Figma’s S-1 (full breakdown of the IPO filing below)… and the collective aneurysm it gave every metric nerd on the internet. The product? Incredible. The revenue growth? Stro...
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