I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. In the process, I had 11 realizations about how we...

VIP customers require a unique engagement strategy. VIPs make up only a small portion of customers, but represent a significant amount of revenue. Give them an irresistible customer experience, and VI...

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you creat...

In their bestselling book Blue Ocean Strategy, authors Chan Kim and Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete in different markets in different...

When Fabien “Fab” David joined Notion, it was already a rapidly-growing startup. His job? Build on that organic momentum, meaningfully scaling the company’s paid advertising efforts and building marke...