Until you’ve proven strong NPS and retention, you’re not ready to scale. Until then, the purpose of customer acquisition is getting a sample audience of users to test your ideas on and gather feedback...

What are the steps for a perfect #seostrategy? You need a comprehensive understanding of the industry and how customers search. Discover the words your audience uses when they are searching for your p...

Most of what I write on this blog is me trying to break down the “Big things” in product marketing in a way that beginners can understand and remember. Call me crazy, but if I’m called out of bed at 3...

When Google Chrome revealed its first logo refresh in nearly a decade earlier this year, the internet was left scratching its head. The change was so slight, the new logo so simple, merely removing th...

When Waze started in 2006, mobile navigation apps were effectively non-existent. At least not on a smart phone. The first iPhone wouldn't launch for another year and the smart phone market was dominat...