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Thursday, April 27, 2023
How to increase feature adoption, when to use slow vs fast ads, science-based roles of writing, and more.

How to increase feature adoption the right way

Growth.Design
|
Growth
Growth.Design is back again with an awesome case study. This case study shows you Google's feature adoption strategy. In this interactive case study, you'll learn how to maximize new product releases ...

When to use slow vs fast ads

Ariyh
|
Paid ads
Ad speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices. Picture a cheetah running full speed towards it...

How email segmentation helps DTC brands intentionally reach customers

Tydo
|
Email marketing
DTC brands haven’t changed their approach to email marketing—even though the technology and tools available are more advanced now than ever before. To get the latest segmentation and email marketing s...

The 3 science-based rules of writing

Ariyh
|
Copywriting
Your content, ad copy, and messaging is only useful if people actually read it. Scientists from Wharton, University of Maryland, and Emory University analyzed ~650,000 reading sessions of over 35,000 ...

How the best companies measure content quality

Kevin Indig
|
Content marketing
The most popular SEO strategy is growing traffic through blog content. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to ...
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