Creating a community on top of your core product is a great PLG tactic to boost acquisition for your product. But you will surely fail if you goal community to drive your product's acquisition from th...

Product-market fit is one of the most important, yet elusive, concepts in company building. It’s not a clear metric you can measure or a milestone you can easily check off your to-do list. I think of ...

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, yo...

Unprofessional looking logos, not responding to customers, following trends—we've got a list of 11 branding mistakes with tips on how to avoid them....

Basic customer metrics like daily or monthly engagement are useful, but they don’t reveal what users really think about your product. Additionally, “vanity metrics” such as “likes, downloads, views” are not reliable long term, especially...