I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a day in class. Business writing is ...

When I first started learning structured data —> some very helpful folks sent me to schema.org. If you’re not familiar, schema.org is home to one of the richest libraries of information meant to help ...

I spoke to an old friend a couple of weeks ago, who is a CMO at a SaaS company. He was in the process of updating their Go-to-Market (GTM) for their new Fiscal Year and wanted my thoughts on it. Belo...

Imagine this… You’re looking to book a hotel for your next vacation. Excited for your first holiday in nearly three years, you narrow your choices down to two hotels. The first hotel offers two packag...

A landing page is a page that’s designed to facilitate a single desired action, such as making a purchase, filling out a form, signing up for a free trial or entering an email address. It’s called a landing page because it’s a page where...