This is not an article about Mark Cuban. But if you need proof that cold emails work, look no further than the billionaire Mavs owner. Dhruv Ghulati, a first-time founder, sent Cuban a cold email about his AI product that analyzes conten...

I'm starting a new case study on the 🧠 psychology of ads... During my research, I re-read "Ogilvy On Advertising" and found a few gems (see slideshow below). Now, to make sure I don’t miss anything… What are some of the best (or worst) ...

Software developer Ward Cunningham coined the term “technical debt” in 1992 to describe what happens when programmers ship quick-and-easy code they plan to update later. “A little debt speeds development, so long as it is paid back promp...

One of my favorite strategies for powerful traffic growth is using aged domains. While some affiliate marketers have caught on to the strategy that building a brand new website on a used domain is an ...

I’m thinking about my growth strategy, and I know the obvious ways to grow, like Facebook ads and SEO, but what else should I be thinking about when it comes to building awareness for my product? What are all the ways people discover new...