What do you know about your customers? Do you know what actually makes them buy or why they choose you? Conventional wisdom says you can get to know your target audience by studying demographics such ...

It appears that Meta is moving in the paid models direction, as the company rolls out its new Meta Verified service. The news came after the company sent out a premature message(Opens in a new tab) an...

There are many companies that wrongly assume that: If competitors with a huge marketing budget already rank for many keywords in their space, they have no shot in organic search. There are a few reaso...

Since I started working in the digital space more than 10 years ago, I have had to deal with a tonne of new/trendy ideas, concepts, tactics, and “hacks” that normally get a lot of attention and rarely...

Dozens of successful collaborations. Hundreds of wonderful people. Thousands of belly-laughs. Several very difficult conversations. Plenty of wins. Some tears. A few incidents I would prefer not to re...