At the heart of it, marketing is about telling stories of what a product does for customers. How can it help them be more productive, connected, or entertained? Great marketing helps people envision w...

Twenty-five years ago I made the decision to join a couple of Stanford graduate students who were building a new search engine. Their names were Larry and Sergey. I saw the potential of what they were...

On-demand talent platform MarketerHire had a ton of traffic coming in. Paid, organic, referral, social—everything was looking good. Problem was, their traffic wasn’t converting into inquiries, opportu...

Say you buy from one of these two promotions: Buy a blazer and get a matching tie for $60. Buy a $60 blazer and get a matching tie for free. They are the same thing, just framed differently. Now imagi...

iPhone or Android. Which do you like better? And would you ever consider switching to the other? Some people feel so strongly about their smartphone preferences that they wouldn’t even think about try...