People want to follow humans. They don’t want to follow a search engine with a face on it. And, with the rise of ChatGPT and future iterations of language AI, authenticity is more important than ever....

Google appears to be renewing its focus on AI after issuing a "code red" over the rise of ChatGPT in December. The New York Times reported that Google had been shaken out of its routine, following the...

The New York Times recently reported about a Code Red initiative at Google as a response to the success of Chat GPT. Many say AI-driven chatbots are the first real threat to Google and its business mo...

When I worked at Distilled (the SEO agency I worked at from 2008 - 2012, now acquired by Brainlabs) one of the most consistently surprising things was our ability to retain, and even delight clients, ...

A few weeks ago, I finished a book called “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” written by Alex Hormozi. The book became very popular, and currently, it has more than...