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Tuesday, January 3, 2023
How to position your SaaS against a market leader, why internal marketing is so important, setting goals for impact, and more.

How to position your SaaS business against a market leader

Paddle
|
Product marketing
Plausible Analytics is an open-source project dedicated to making web analytics more privacy-friendly. An alternative to Google Analytics, Plausible’s mission is to reduce corporate surveillance by pr...

Why internal marketing is as important as external marketing

The CMO Journal
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Career & jobs
In late 2018, Freshworks launched a global marketing campaign titled Hit Refresh. It was mounted on a large scale, with an integrated media blast across billboards, airport properties, social media, e...

Setting common goals for impact

What Matters
|
Operations
Every leader struggles to set common goals for their teams. Learn how Executive Director of Ariadne Labs, Asaf Bitton, tackles healthcare by uniting diverse perspectives under one roof: impact. What d...

How the ChatGPT watermark works and why it could be defeated

Search Engine Journal
|
SEO
OpenAI’s ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarki...

In graphic detail: the rise of Amazon and Apple in adland

Digiday
|
Paid ads
The ad industry’s dominance by “the duopoly” of Alphabet and Meta is set to continue for the foreseeable future. The joint hegemony of the corporate duo, formerly known as Facebook and Google, in an i...
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