Over half of U.S. shoppers abandon their online cart because they’re either “just browsing” or not ready to buy, according to a quantitative study by the Baymard Institute. That means no matter how at...

80% of your website visitors won't make it past your headlines. So, all your effort needs to go into making sure that the remaining 20% do. David Ogilvy said, "The headline is the most important eleme...

When you're running a business, it's remarkably easy to get sidetracked by all the little things that need to be done, especially with an ecommerce business. You might spend hours trying to figure out...

When we talk about metrics that matter for our marketing efforts, we often come back to growth and to brand. More revenue is better. A more iconic brand is preferred. (And when it comes to actually me...

Google’s annual Search On 2021 event had impressive new features that showcase technological advancements but also keep visitors searchers in the search results for longer. Some potentially even making it redundant for searchers to click...