Creating a community on top of your core product is a great PLG tactic to boost acquisition for your product. But you will surely fail if you goal community to drive your product's acquisition from th...

TikTok’s future in the US is looking a lot less certain, after an investigation found that parent company ByteDance had been spying on several American journalists whom it believed had been in contact...

Product-market fit is one of the most important, yet elusive, concepts in company building. It’s not a clear metric you can measure or a milestone you can easily check off your to-do list. I think of ...

If you could see into the future and put words in your audiences’ mouths, what would they say about your company? This is not a newsletter about time travel or manifesting realities, but it is about creating perceptions. Perceptions are ...

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, yo...