You’re here for the copywriting examples. But first, a quick story. Every Friday at 5 o’clock (somewhere), I sit back in my ’70s paisley armchair, put on some Crosby, Stills, and Nash, and have a beve...

Time to review your Twitter bio, because Elon and Co. have got some new rules about what you can link out to - and if you don’t get in line, you’ll find yourself suspended real quick. Specifically, El...

Just like a pilot won’t take off without a checklist, a marketer won’t take off without a demand generation plan. Although, in both cases, they know the basics of what they need to do in order to reac...

First of all, congratulations! Even if the demand for SaaS is high in the market now more than ever, not every startup is successful in raising funding. You deserve to celebrate and announce your win ...

Why do we buy diamond rings for engagement? Here's how a diamond cartel used the anchoring effect to change our behavior forever....