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Wednesday, December 14, 2022
How to write a B2B blog intro, why faster isn't always better, SaaS and the rule of 40, and more.

How to write a B2B blog intro that isn’t boring AF

BEAM
|
Copywriting
The only thing more fun than electrocuting college students? Making them so bored that they electrocute themselves. In one of those experiments that make you wonder if the professors were just getting...

How Facebook’s AI bot explains the decline of the news industry

Nieman Lab
|
News
On Friday, Facebook1 unveiled a new experiment: a conversational AI named BlenderBot 3. Facebook says it can “can search the internet to talk about nearly any topic.” Indeed, past AIs have been easily...

Labor Perception bias: Why faster isn't always better

Growth.Design
|
Psychology
Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns. Imagine going to a fancy 5-star restaurant. You order a rare and complex...

SaaS and the Rule of 40: Keys to the critical value creation metric

McKinsey & Company
|
General
The purest test of a management team and its operational discipline is arguably how well it can maintain strong shareholder returns as the business matures. That’s especially true for software as a service (SaaS). Despite the sector’s im...

The ROI of SEO

Moz
|
SEO
Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points ...
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