Personal data collection, and the risks of such info getting into the wrong hands, had become a big focus of late, highlighted by concerns around TikTok potentially sharing US user data with the Chinese Government. And that is a serious ...

A great business proposal means the difference between an unsigned contract and a successful deal. A poorly written business proposal will get turned down, even if the offer is good. Business proposals are considered to be an art form th...

The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...

Today, I’m going to be sharing a step-by-step guide on how to steal your competitors’ audience (Twitter followers), retarget them on Facebook, and reach out to them on LinkedIn. The reason this growth-hack works is because you’ll be reac...

“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier this year, I had a 100% response rate with a batch of...