As marketers, we are part of a select group that is constantly staying on top of the latest trends, tactics, and channels. Every time a new channel emerges, marketers are some of the first users to fi...

The late futurist Jacques Fresco once said, "Creativity takes known elements and puts them together in different ways.” Jacques’ work was famous for its creativity. He consistently challenged the stat...

We’ve analysed over 80 million keywords and billions of search results in order to better understand clickrates in Google Search. We were as surprised as you are going to be in a moment. Throw your ou...

Thinking in bets is a decision-making framework developed by former professional poker player Annie Duke. In this article, you’ll find two real-life examples of how people —mistakenly— evaluate decisi...

Briefs are short, 2-page documents mapping out your expectations from a project, clarifying its scope, and setting the nitty-gritty details like project deadline and scope. So you’ve heard. But the qu...