The estimated digital ad spending in the US will be around $190 billion in 2021, a 25% growth from last year. Although ecommerce brands are diversifying their acquisition channels, ads (mainly on FB, ...

Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, that was a silly question. Of course you do. We all know how easy it is to get distracted ...

When we talk about metrics that matter for our marketing efforts, we often come back to growth and to brand. More revenue is better. A more iconic brand is preferred. (And when it comes to actually me...

Freelancing has been the topic of many career conversations lately, and for a good reason. For folks looking to work for themselves—or perhaps searching for an alternative to an in-house career trajectory— freelancing is an increasingly ...

When you are giving something away, as part of a promotion or for lead generation, say that it’s for “$0” or “at no cost” rather than “free” to increase conversions. The “$0” vs “free” effect was tested in 10 experiments. Online, in a la...