Tracking influencer performance is two jobs: what creators posted, and what that content earned in clicks, codes, and revenue. Tie both to the same creator so you can see who actually drives sales.

Early-stage founders often try to step out of GTM too soon, delegate it, or never spend enough time on it. From €0 to €1M ARR, one founder still needs to own finding, winning, and growing customers.

RocketX had near-zero AI Share of Voice while 1inch held 53%. Scribble deployed 358 creator pieces across 5 platforms in 15 days. Here's what the data showed, what didn't work, and what Month 2 looks...

Cyrus Shepard argues most sites don't need a separate GEO strategy, since traditional SEO fundamentals drive 90% of AI visibility. He breaks down the exact levers that move the needle.

Most companies settle for bland, uninspired communication. Without a clear POV, you blend in with the competition. To stand out, you need to take a stand.