A special issue by Prof. Stefano Puntoni zooming out for a big-picture view on how AI is reshaping marketing strategy. Covers the two main ways AI is disrupting how marketers work today.

Publishers say AI data brokers are the new ad tech middlemen — but worse. Where ad tech took a cut, AI scrapers take 100% of the content while paying nothing and offering no traffic in return.

Frameworks and mental models for understanding how humans actually change their behavior. Covers what motivates change, why willpower fails, and the forces that shape habit formation.

Discover how to craft compelling Google Ad headlines that boost performance. Learn best practices to grab attention and drive more clicks effectively.

Want to build a loyal audience in 2025? Social shows are the key—by creating repeatable, scalable, and familiar content, brands can turn casual viewers into engaged fans, just like TV shows did...