I spoke with Sophie Bambuck, former CMO of The North Face, about the balance between high-performance, high-fashion, and relatability in their brand strategy. When I saw The North Face's new brand ad ...

There’s something undeniably special about holding a handwritten note. It carries a kind of warmth and humanity that a polished digital post just can’t replicate. Lately, I’ve been reflecting on this ...

Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse of Zuckerberg’s Facebook empire, the actual data shows that Meta conti...

I recently did my THIRD (!!!) interview with Lenny, this time about 10 growth tactics and strategies that don’t work. Lenny is such a great interviewer - he knows how to keep the vibe alive and asks s...

All businesspeople get them. They are usually bad to very bad (to awful). Often they are automated. They rarely include any customization or personalization. Cold emails. If I had a dollar for every t...