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Monday, September 19, 2022
SEO split testing, the AAARRR marketing framework, growth levers for DTC brands, and more.

SEO split testing: How Coderwall grew 57% with one A/B test

RankScience
|
SEO
Coderwall is a community for developers to share development and design tips, tools, and projects. They wanted to take a data-driven approach to user acquisition via organic search. From an SEO perspective, Coderwall was already pretty a...

Aaarrr! What are pirate metrics?

ActiveCampaign
|
Growth
One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions hav...

What to expect from a top tech PR agency

Channel V Media
|
PR
You’ve likely vetted a number of PR agencies and sat through hours of calls and presentations to find “the one”. PR requires a heavy investment of time and resources, so you want to make sure it’s worth it. A top tech PR agency should be...

14 growth levers for DTC brands

Nik Sharma
|
Ecommerce
This past week, I did a podcast with Ben Grynol, the Head of Growth at Levels Health. You may (or may not) have seen Levels in the wild with their continuous glucose monitors (CGMs) as they help every...

Hiring the wrong growth leader

Reforge
|
Growth
How long does it take to hire the right Growth Leader? An executive search can take up to 12 months to find the right candidate, regardless of whether you are looking for a VP of Product, Head of Engineering, or Chief Marketing Officer. ...
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