I was stuck at 150 email subs for months. I tried everything: Writing better emails. Promoting it on social. Building weak lead magnets. I almost never got new subscribers. And if I did, they often dropped off the list within weeks. But ...

Learn why every company needs a data stack to fuel growth and how to build one with purpose-built technologies. The term “modern data stack” has garnered a lot of interest in the past 18 months, with most of the chatter being in the cont...

In the initial days of our startup, I had no clue about SEO. 5 years later, SEO is a crucial part of our marketing strategy. I've built a robust 33-step SEO checklist based on my learnings. Today, I am sharing it with you. 33-step checkl...

As advisors to early and growth-stage companies, we spend a lot of time talking to founders about growth. One of the more common questions we hear, especially early on, is about finding more ways to g...

There are few philosophical stances that will influence everything about your marketing thereafter. Deciding to prioritize brand versus performance is one of those things. I call this the Law of Brand vs Performance Marketing. It states:...