Hi, I’m Henry, and today, I’ll break down the three essential metrics every Product Marketing Manager (PMM) should focus on to drive success. Let’s dive in! 1. Brand Awareness: Brand awareness is all ...

I sometimes vent with other marketers about how easy life would be if I worked in a more creative industry. Like promoting movies or selling cologne. Sticking Chris Hemsworth on anything is a winning ...

What does good retention mean? It means you’re building a habit. I like to work backward to figure out what leads to that habit. It’s easier to define what an active user looks like versus figuring ou...

Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they can use a head...

Product-led content means sharing features and use cases to improve your content’s value. It’s about helping users achieve their goals and creating trust-building customer experiences. In this article...