Standalone broad keyword strategies belong to the past. In 2021, the combination of Google’s focus on user experience and intent, alongside the rise of conversational search and applications such as voice search, means that long-tail SEO...

Now, as our six-part series on kickstarting and scaling a consumer business comes to a close, I’ll be transitioning back to our regularly scheduled programming—answering questions from wonderful reade...

Advertisers’ apathy toward Twitter may have just gone from bad to worse given Tuesday’s news of a whistleblower detailing alleged security and privacy issues at the platform. The whistleblower, Twitte...

“Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good reason. Your first marketer will have an outsized impact on team dynamics as well as the overall ...

It’s not the writing that you need to be worried about. It’s the algorithm. The algorithm is killing a lot of great content. It’s supporting a lot of great content, too. But you need to know how it works to make sure it draws the right p...