Being able to do digital marketing successfully requires tracking the most important marketing metrics. Conversion rate is one of the most crucial numbers to track, but most companies forget that trac...

What happens when you add the receiver’s name to your email’s subject line? There are many guides that suggest doing this. But the data they use to back up what they say is usually weak or sketchy, an...

Social media marketers know that content is king. But there’s no such thing as a one-size-fits-all social content strategy. Your business goals, brand identity, creative resources, budgets and more di...

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTo...

At some point in time, you’ve probably asked yourself: is my product page good enough? I know I have, so in this post, I'll show you how you can split test different product pages. Some wish they could change the “Add To Cart” button col...