2024 was a monumental year for Google and search overall. So much happened that it’s hard to comprehend that it was just a single year. AI became the topic of conversation at the end of 2022 with the ...

Honestly, it’s hard to work out what X is trying to achieve by sharing vague, non-contextualized performance figures, many of which are tracked in seconds, outside of trying to dupe people with ridicu...

I share a lot of copywriting examples, but today, I want to share 7 copywriting techniques. Fasten your seat belt. This is a humdinger. This is a copywriting method used to get ideas, sentences, and p...

I recently finished a very short book with an intriguing title: Why Greatness Cannot be Planned. It’s an unconventional self-help book disguised as a computer science research exposition (that’s why t...

Winston Churchill said "The farther backward you can look, the farther forward you are likely to see." Most "revolutionary" marketing strategies today were actually figured out nearly a century ago by...