A lot of attention is paid to the concept of product-market fit because if you want someone to pay for what you sell, you need to have a product that the market desires. The more the product matches t...

To understand this, we need to look at what’s happening outside of our bubble. With US foreign policy shifting to a more cautious stance on Ukraine and global security, European leaders are recognisin...

The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times l...

Paid clicks aren’t cheap. A single Google Search click averages $2.69 and jumps to $5.58 on LinkedIn. If you’re in a high‑competition niche those numbers rise fast, so every wasted visit burns budget....

Apologies in advance, as this one’s partially a rant. But scroll through social media - especially Instagram - and you’ll quickly notice something: almost everyone, from pop stars to brands to your be...