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Wednesday, November 26, 2025
What good BOFU content looks like, the new marketing playbook in the AI era, finding hidden growth opportunities, and more.

What good BOFU content looks like (and tips on creating it)

Mint Studios
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Content marketing
Defining what good content looks like is surprisingly tricky. Crucially, good writing and good content are not necessarily the same. A novel with great writing can entertain and captivate. Yet if we a...

AI broke the old marketing playbook. Here’s the new one

MKT1
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AI
Two weeks ago I defined a new generalist role in marketing, Gen Marketers, and you all responded loudly (thank you). The takeaway: We need to shift from siloed specialists to generalists who are well-...

Finding hidden growth opportunities in your product

Lenny's Podcast
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Growth
Albert Cheng has led growth at three of the world’s most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert ...

Reverse impostor syndrome

Wes Kao's Newsletter
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Career & jobs
Recently, I’ve had my ears perked about imposter syndrome because I realized that I have the opposite of imposter syndrome—and my hypothesis is that many people who think they have imposter syndrome a...

The easiest way to succeed is to let everyone else quit

Tim Stoddart
|
Career & jobs
Yesterday, I was reflecting on how hard it is to build a successful business. Today, I’d like to share with you some challenges I’ve been having, and then share with you some insight as to why these c...
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