ChatGPT 5.4 hid fan-out queries from the console, but the data is still accessible via the OpenAI API. Includes a Python script to extract fan-outs and citations from any prompt.

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could actually help.

Five product-based strategies — onboarding, feature enhancements, in-app messaging, gamification, and performance dashboards — to drive higher DAU/MAU and prove product-market fit.

Brand can no longer be a visual wrapper around the company. The most forward-thinking organizations are treating brand as an operating system that governs decisions, culture, and product.

Meta and Google have taken over targeting and bidding. Here's how to structure the one signal that still determines what they optimize toward — your conversion event.