UGC is everywhere. But creating UGC that engages and sells requires some skill. And nailing the hook is the first step to any piece of content that works. So here are 5 types of hooks to help your arm...

This is how to do SEO for services businesses in under-a-minute read time. Goal: Get customers from SEO. How: Rank for every task in your field + “services” Example – accounting: business license, fil...

I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its ...

AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s...

I created this AI ad for my client, HiBob. It brought in so many leads that we’re now turning it into a CTV ad. Here’s a breakdown of the process, prompts, and prices: A few months ago, I saw a TikTok...