I am a sucker for “winning against the odds” stories by small teams. If you share my passion for these heroic go-to-market endeavors, you will love this one. Meet Ajelix, the easiest way to get expert...

People love to brag. Especially when it makes them look smart, skilled, or part of an exclusive group. In my role as Director of Growth Marketing at Wiz, we discovered a ridiculously effective way to ...

Snapchat’s looking to boost its ad business, while also providing a new way for creators and publishers to earn money in the app, with the launch of its new “Snapchat Affiliate Program,” which will en...

If you’re like most marketers, you have the basics of A/B testing down to a science. You develop a hypothesis about your tactic, decide which metric will determine a winner, choose your variable to te...

You’re down with a bad cough and are at the pharmacy to buy some medicine. You come across two options: CoughGone claims it relieves bad coughs and sore throats. HealthWell claims it relieves bad coug...