An onboarding email is an initial communication sent to a new customer after they have registered for your product or service. This email will outline the next steps in order to get fully up and runni...

Great marketing is deeply rooted in psychology. Successful marketers understand this. It’s why they're successful. Your role is to not only understand the product or service you sell, but to also unde...

Customer-facing roadmaps (CFRs) may be the most misunderstood and underrated tool in the B2B SaaS playbook. Product teams have intense debates around their internal product roadmap and how to prioriti...

In 1997, Steve Jobs returned to Apple to revive the company from the ashes. And they wanted a new campaign to announce Apple was back. Apple’s competitor IBM’s slogan was “Think.” So as a response, th...

Everyone seems to call the short-form description of a brand by different names; brand DNA, big idea, brand essence or shout from the mountain. I keep it simple by calling it the organizing brand idea...