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Wednesday, March 29, 2023
How to understand subscriber churn, rewriting your homepage for conversions, Twitter is dying, and more.

Getting tactical about subscriber churn

Iterable
|
Growth
Churn is only a good thing when we’re talking about ice cream. When you’re developing an app, churn can be your nemesis. According to Tech Crunch, the median churn rate for subscription apps is 13% fo...

How to rewrite your homepage for conversion

Julian Shapiro
|
Web design
The most important part of your page? Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling. When visitors see this, they decide to either keep scrol...

The future of social media management

Link in Bio
|
Social media
In Link in Bio I talk a lot about building a more sustainable career path for people who work in social or want to work in social. It’s important that future generations of social media associates/man...

Twitter is dying

TechCrunch
|
News
It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to...

My thoughts and notes on product marketing

Rohit Srivastav
|
Product marketing
Let me just begin by saying, I have never officially held a title that had 'Product Marketing' in the name. So, why this post? Because I truly believe in the thought by Shane Parrish - Writing is ofte...
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