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Tuesday, March 17, 2026
When people are most likely to switch brands, the ultimate positioning guide, ads in ChatGPT continue to expand, and more.

When people are most likely to switch brands

Science Says
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Psychology
You're the e-commerce manager of a supplement brand. You've noticed a strange pattern in your customer data: people purchase 3 or 4 times, try different supplements, then leave and never come back. Yo...

The ultimate positioning guide (+ worksheet)

MRR Unlocked
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Product marketing
Last month, I had 8 intro calls with founders. Most of them had a solid product. Some even had decent traction. But when I asked: “What are you building?” More than half gave me a 3-minute explanation...

OpenAI continues to expand ads in ChatGPT and tests ads manager

SE Roundtable
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News
OpenAI continues to drive forward on the ads front. This weekend AdWeek reported that OpenAI is currently testing an Ads Manager for ChatGPT advertisers. As AdWeek explained, "The Ads Manager is a das...

Strategic choices: When both options are good

A Smart Bear
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Growth
All day, everyone at the company makes decisions, independently: How to respond to this customer. How much effort to put into this feature. What we build next. How we position a weakness on the websit...

How public companies calculate net dollar retention (NDR)

Mostly Metrics
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Analytics
This post was inspired by Figma’s S-1 (full breakdown of the IPO filing below)… and the collective aneurysm it gave every metric nerd on the internet. The product? Incredible. The revenue growth? Stro...
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