AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s...

A big piece of working in social media is knowing how to work with creative people. The posts I’m most proud of usually come out of conversations and collaborations with designers, art directors, and ...

Founders often feel the urge to launch in every market at once. Every new customer feels like progress, and every added region looks like momentum. But the companies that appear everywhere usually won...

While OpenAI continues to insist that there are currently no ads — or tests for advertising — live in ChatGPT, the company’s chief research officer Mark Chen also acknowledged that the company “fell s...

Many people ask: How can we get our content used as a source for the answers that ChatGPT and similar LLM systems provide to conversational searches related to topics important to our business? The an...