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Thursday, September 17, 2026
How events convert newsletter readers, Apple's shift to leasing, why Reddit still matters in 2027, and more.

How to convert readers through events

Inbox Collective
|
Email marketing
Events can be a highly-effective way to add engaged readers to your list. Here's how to use them the right way to grow a newsletter.

Apple just changed to leasing

Art of the Brand
|
Branding
Apple launched Apple Upgrade, a no-down-payment leasing program for iPhones, Watches, Macs, and iPads. The move recaptures carrier financing profits and turns hardware into recurring revenue.

Google Search profile badges expose the publisher traffic crisis

Search Engine Journal
|
SEO
Google published a new guide for adding Search profile badges so audiences can follow publishers inside Search. The feature is a response to AI Search driving less traffic to publisher sites.

Defining a North Star for everything PMMs do

Product Marketing Alliance
|
Product marketing
A personal North Star helps PMMs prioritize when the role spans positioning, launches, and enablement. For this author, that principle is creating organizational clarity.

Why Reddit still matters for marketers in 2027

Foundation Marketing
|
Social media
Reddit's ChatGPT citations are down, but Reddit still shapes B2B shortlists on Google and in AI answers. The data, and how to build your 2027 strategy.
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