It’s been 10 years since I first wrote about the Four Fits. It’s the most popular piece I’ve ever written and something I refer back to in almost every strategy conversation I have. While the framewor...

You spend a great deal of time creating content. But does it actually turn readers into customers? If not, you might be missing a clear marketing strategy that guides people from their first visit to ...

In 2008, Kevin Kelly published a now-famous essay titled “1,000 True Fans.” His thesis: A creator doesn’t need millions of followers to make a living, just 1,000 true fans who will buy whatever they p...

You only need 3 email flows to grow a 6 figure newsletter on Substack: Free-to-Paid conversion flow, Paid Subscriber onboarding flow, Winback sequence for canceled subscribers. We’ve used these to hel...

Introducing a new product to an already established market is a challenging task. In order to gain traction in a crowded space, the very first thing you must accept is that most people absolutely hate...