Meta announces three new AI-powered glasses models starting at $299, including a Kylie Jenner collaboration. The lineup features the Meta Adventurer, Meta Fury, and Meta Glasses by Kylie with...

We all know that network effects power the top marketplaces in the world - Amazon, Alibaba, Airbnb. But you know what else has network effects? Every other marketplace, including the thousands that fa...

There is a common misbelief about how B2B buyers vs consumers make a purchase decision. You’ve probably heard it before. It goes like this: Consumers are emotional. They are prone to impulse buying. S...

Whether you love or hate website pop-ups, there’s one thing you can’t deny: They're the most effective way to get your offer in front of as many website visitors as possible. And the more people who s...

Every new client gives me the same goal - more net new customers…at a higher ROAS. No problem. Some notes from the last 2 clients we’ve worked on below. Getting incremental new customers at the top of...