Every GTM team is asking the same question heading into 2026. What AI should we be using? Most teams answer it backwards. They start with tools. They skip stage. Then they wonder why nothing compound...

Everyone talking about AI prototyping focuses on speed. Build prototypes in hours instead of weeks, anyone can do it now, costs dropped to nearly zero, etc. This is all true, but it misses the point. ...

Bob Levenson was reckoned to be the best copywriter ever. That’s Bill Bernbach’s opinion. That’s why he made Bob Levenson head of copy at DDB New York. At a time when New York was stuffed with the wor...

I’ve spent the past five years writing about social media. Specifically, how brands are using social media to reach audiences. In my research, conversations, and consulting, one question keeps coming ...

1,000 email addresses will change your life forever. If you launch a newsletter and grow to 1,000 email subscribers organically, you now have: A large enough audience to replace your 9-to-5 income wit...