I created this AI ad for my client, HiBob. It brought in so many leads that we’re now turning it into a CTV ad. Here’s a breakdown of the process, prompts, and prices: A few months ago, I saw a TikTok...

Positioning, Strategy and Vision are connected business concepts but the relationship between the three things is frequently misunderstood. I've seen some folks describe the relationship between the t...

In 2008, Kevin Kelly published a now-famous essay titled “1,000 True Fans.” His thesis: A creator doesn’t need millions of followers to make a living, just 1,000 true fans who will buy whatever they p...

If you've ever wondered how to make your words leap off the screen and into the hearts of your audience, you're in the right place. In the world of copywriting, mastering the art of persuasion is key,...

If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity, and Claude, not to me...