Churn is only a good thing when we’re talking about ice cream. When you’re developing an app, churn can be your nemesis. According to Tech Crunch, the median churn rate for subscription apps is 13% fo...

The most important part of your page? Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling. When visitors see this, they decide to either keep scrol...

In Link in Bio I talk a lot about building a more sustainable career path for people who work in social or want to work in social. It’s important that future generations of social media associates/man...

It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to...

Let me just begin by saying, I have never officially held a title that had 'Product Marketing' in the name. So, why this post? Because I truly believe in the thought by Shane Parrish - Writing is ofte...