An onboarding email is an initial communication sent to a new customer after they have registered for your product or service. This email will outline the next steps in order to get fully up and runni...

In 1997, Steve Jobs returned to Apple to revive the company from the ashes. And they wanted a new campaign to announce Apple was back. Apple’s competitor IBM’s slogan was “Think.” So as a response, th...

In an era where traditional blog posts are losing their value and users crave tangible solutions, building lead generation tools at the intersection of product marketing and SEO has emerged as a strat...

We touch technology every day — from the ride-share service we call to get to work, to the credit card we swipe to purchase food, to the fitness app we use for our favorite workout. But rarely do we p...

Great marketing is deeply rooted in psychology. Successful marketers understand this. It’s why they're successful. Your role is to not only understand the product or service you sell, but to also unde...