You’ve done everything the playbook says to do. Keywords mapped. Content calendar built. Posts and pages published. Your content strategy checks every box that’s supposed to matter. But when your buye...

Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly. Let’s use this technique to write an ad for Sentry (software that helps devs find a...

Last month I partnered with ChartMogul and ProductLed to analyze new conversion data from 200 B2B software products. The findings demystified the economics of free products and the user journey in 202...

Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that one— a lot of them w...

Today we have a classic Mehdeeka which is one where I’ve been actually working on this problem for one of my clients over the past couple of weeks, and this is the synthesis of all of my research and ...