Every GTM team is asking the same question heading into 2026. What AI should we be using? Most teams answer it backwards. They start with tools. They skip stage. Then they wonder why nothing compound...

OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s broader ambitions. The festival is where the ad industry goes t...

1,000 email addresses will change your life forever. If you launch a newsletter and grow to 1,000 email subscribers organically, you now have: A large enough audience to replace your 9-to-5 income wit...

Everyone talking about AI prototyping focuses on speed. Build prototypes in hours instead of weeks, anyone can do it now, costs dropped to nearly zero, etc. This is all true, but it misses the point. ...

I’ve spent the past five years writing about social media. Specifically, how brands are using social media to reach audiences. In my research, conversations, and consulting, one question keeps coming ...