Give us the finger. You look good. Think different. Just do it. The latter is what I’ve been telling myself after a few weeks off from writing, and it feels like a relief to be back in the groove on o...

Imagine having an offer so good people would feel stupid to say no. With this kind of no-brainer, you could scale your business so much easier with a fraction of the effort. In this article, we’re goi...

For years I’ve battled the same, tired misconceptions: “7% cancellation is fine, especially for consumer businesses.” “As long as I keep adding $300/mo of new MRR every month, I’ll build a real busine...

When a startup is first founded, it is nothing but risk. Successfully building a company is the act of slowly eliminating that risk until you have created a reliable cash flow machine. There are five ...

Today, we’ll take a closer look at why calculating the ROI of GEO is such a complicated task. We’ll also look at why it’s still a critical part of marketing strategies that companies should look at as...