You’ve heard the line: “Half the money I spend on marketing is wasted; the trouble is, I don't know which half.” John Wanamaker said it in 1919. Over 100 years ago—74 years before the internet. And ye...

Every business faces moments of strategic uncertainty. At GTM Partners, we’ve worked with hundreds of companies—startups, midmarket leaders, and enterprises—who struggle with the same critical questio...

In February, AI app Perplexity debuted its new ‘Deep Research’ feature, referring to it as 'McKinsey Consultant as a service.’ Deep Research does indeed act as a junior consultant, conducting research...

European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc's digital competition rules. The European Commission imposed ...

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more imp...