AI

Two weeks ago I defined a new generalist role in marketing, Gen Marketers, and you all responded loudly (thank you). The takeaway: We need to shift from siloed specialists to generalists who are well-...

Luke Wroblewski, Managing Director and head of product at Sutter Hill Ventures. Earlier he was a Product Director at Google, author of Mobile First, Web Form Design & Site-Seeing: A Visual Approach to...

This guide focuses on success criteria that are controllable through prompt engineering. Not every success criteria or failing eval is best solved by prompt engineering. For example, latency and cost ...

If your brand depends on being found in search, GPT-5 should be on your radar. It’s faster, it can handle more complex reasoning, and it changes the way ChatGPT decides what content to show and who se...

Yesterday, we talked about proof of work. Or what we really mean: proof of value. That article is your foundation. Think of it like the base curry for all our dishes. Whether you're making butter chic...