AI

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. But, figuring out what tools to use for your specific co...

Google’s trying to make waves with Gemini, a new generative AI platform that recently made its big debut. But while Gemini appears to be promising in a few aspects, it’s falling short in others. So wh...

Building a GPT-based copy editor showcases their promise — but the risks ahead are real. Today, let’s talk about the implications of OpenAI’s announcements at its inaugural developer day, which I just...

Imagine this: You are accused of cheating in your job. But you are categorically NOT cheating. Nevertheless, you are fired. This absolute horror scenario is what happened to writer Michael Berben (not...

Some friends of mine have recently asked me, “What do you think of A.I.’s implications for your field of work?” I work professionally in marketing, editing, and writing. I also wrote a book, and I wri...