Analytics
Google Analytics provides new modeled data options
Social Media Today
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As the marketing world braces for the impact of having far less consumer data to work with, with the arrival of Apple's ATT update, and Google working on similar measures, Google has today announced a new update for Google Analytics whic...
5 effective tactics for a marketing analytics strategy
Yasser Ahmad
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The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data....
How to Improve Your Online Marketing Performance With Better Data-Driven Attribution
Better Marketing
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I started sweating and the conference room seemed to heat up by the minute. Our Google Analytics account was on screen and my counterpart (let’s call him The Expert) was quickly clicking through menus and options I had never seen before....
Collection, analysis, action: A beginner’s guide to the product stack
Mixpanel
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Simply put, data is at the core of good product management. But making the most of the data that organizations collect is a process that’s often hindered by unnecessary complexity. Consider that there are more than 7,000 tools in the mar...
The difference between product analytics and marketing analytics—and why you need both
Mixpanel
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To be successful, organizations need more data. More importantly, they need the right kind of solutions to interpret that data, and drive actionable innovation across their organization. As a marketing agency focused on helping customers...