First party data: What it is & how marketers can leverage it
Customer data has been in the hot seat for a while now. From new compliance rules, data breaches, GDPR, and evolving social media algorithms, it can be difficult for companies and marketing teams to n...
Your organization needs a data hierarchy map — Here’s why
There are infinite data points a team or organization can track. It’s a struggle to know what metrics to prioritize. The result? Organizations often end up with a flat playing field, with revenue hold...
B2B marketing attribution with Steffen Hedebrandt [Podcast]
Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll l...
Top 9 user onboarding metrics
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to your product and getting them to understand how to use it, adding and ret...
First touch attribution vs last touch: Which one is best?
Would you rather know how people found your business or why they decided to make a purchase? Your answer will help determine whether you should use first click attribution or last-click attribution. E...