Analytics

Large-scale enterprises and those with advanced data teams have specialized product analytics needs. But neither an in-house system nor a third-party vendor alone can meet them all. You need both. When it comes to choosing a product anal...

At this year's 8P conference, I recorded a presentation from Demi Murych, a specialist in reverse-engineering and technical SEO. From this blog post, you'll get insights into how LightHouse measures website performance and what you can d...

Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more...

I started sweating and the conference room seemed to heat up by the minute. Our Google Analytics account was on screen and my counterpart (let’s call him The Expert) was quickly clicking through menus and options I had never seen before....

As the marketing world braces for the impact of having far less consumer data to work with, with the arrival of Apple's ATT update, and Google working on similar measures, Google has today announced a new update for Google Analytics whic...