Analytics

While we agree (and respect) that Don Draper wouldn’t have done marketing attribution, he could have never imagined the level of marketing attribution we have today. He'd also laugh at how many compan...

Landing pages are one of the most crucial components of digital marketing campaigns. They serve as the first impression for potential customers, enticing them to act—whether signing up for a newslette...

Alright, let's dive into the world of marketing attribution - a topic that's often misunderstood but absolutely crucial for any marketer looking to make data-driven decisions. I recently gave a talk a...

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over with...

To decide which events to track, you need to first list down all the questions you’d like to answer about your users and their product usage. You will realize that there’s so much you want to know onc...