Analytics

I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can a...

You’ve heard the line: “Half the money I spend on marketing is wasted; the trouble is, I don't know which half.” John Wanamaker said it in 1919. Over 100 years ago—74 years before the internet. And ye...

Google Ads is introducing a new, simplified way to set up conversion tracking. I’m not convinced that it’s simpler, but it can take a little bit of time to adjust when new features are released. The n...

While we agree (and respect) that Don Draper wouldn’t have done marketing attribution, he could have never imagined the level of marketing attribution we have today. He'd also laugh at how many compan...

Landing pages are one of the most crucial components of digital marketing campaigns. They serve as the first impression for potential customers, enticing them to act—whether signing up for a newslette...