Analytics
Why you should have a build and buy product analytics strategy
Amplitude
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Large-scale enterprises and those with advanced data teams have specialized product analytics needs. But neither an in-house system nor a third-party vendor alone can meet them all. You need both. When it comes to choosing a product anal...
ithinki — Simple user feedback tool [Tool]
ithinki
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Users are able to post feedback directly to your public board, i.e. requesting features or reporting bugs. Users can also upvote and comment on existing feedback, and everyone can track the team’s progress......
How to use data-driven attribution to improve marketing performance
Better Marketing
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I started sweating and the conference room seemed to heat up by the minute. Our Google Analytics account was on screen and my counterpart (let’s call him The Expert) was quickly clicking through menus and options I had never seen before....
How To Connect JSON API Data With Google Sheets
Meelad Mashaw
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Marketers love data and spreadsheets, but sometimes connecting external data to a spreadsheet can be confusing. This guide covers the best ways to connect API data to Google Sheets....
Net revenue retention: The new benchmark metric for SaaS
Paddle
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Sustainable growth in SaaS relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue retention (NRR) is the new benchmark metri...